Design Thinking: Design for New Experiences

Design Thinking: Design for New Experiences

1h 26mBeginner2025-01-15

Authors

Skillshare

Skillshare

Jason Severs

Jason Severs

Course details

What if you could redesign everything around you? In this 90-minute class, frog executive creative director Jason Severs reveals how to think creatively and purposefully about how you organize, arrange, and improve your everyday experience.

Covering research, ideation, storytelling, and strategy, Jason shares tactics for designing new experiences. To help you put everything in practice, you'll be challenged with a special class project: redesigning a grocery store and creating "before" and "after" journey maps that communicate your overall design strategy. This class is perfect for designers, professionals, and anyone interested in transformation and social change. Get ready to revolutionize the way you think and unlock the potential of every experience.

Skills covered

Design ThinkingUser ExperienceGraphic DesignOne-Off

Concepts

Introduction

  • From design thinking to design action
  • Setting the stage

Core Idea - Discover

  • The discovery process
  • Research - Big ideas and tactics for interviews
  • Research - Observations
  • Synthesis - Organizing insights

Journey Mapping and Ideation

  • Journey mapping
  • Ideation - Questions and random entry
  • Ideation - Design and emotion

Telling the Story

  • Storytelling - Communicating for resonance

Conclusion

  • Next steps
40,000 Toman