Design Thinking: Data Intelligence

Yesterday big data was all the rage; today we have intelligent machines and processes to leverage that data wisely. Learn how modern data intelligence helps designers provide a more personal and human design experience. Randall Elliott, associate director of design technology at frog, shows how to use data in creative problem-solving: to generate ideas, create better designs, and connect with users in meaningful ways. He tackles data generated by computers as well as that gathered through interviews and other hands-on means. He shows how to collect, analyze, and visualize the information to help solve your customer's challenges, leveraging intelligent tools and agile processes such as rapid prototyping.

Learning objectives
Describe four ways in which intelligence can enable better design.
Define pivoting and describe its utility in ideation.
Compare the design process to the scientific method.
Contrast prototyping methods.
Describe the use of predictive analysis from large data sets.