Design Psychology: Master the Art and Science of UX Design

Course details

A quality user experience is necessary to create successful products no matter their form. In this course, UX psychology consultant Tiziana d'Agostino shows you some principles not taught in UX design courses: how to ethically leverage psychology, create products to delight customers, and increase brand loyalty along with company revenues. Tiziana explains the main psychological concepts you need to create stellar products and demonstrates how to apply them. Each chapter presents principles using practical examples, and you receive a cheat sheet to use in your design work. Upon completing the course, you will have the tools needed to weave psychology and design into your career.

Learning objectives
Recognize the unique nature of individuals.
Recognize shared psychological constructs.
Apply psychological ideas to design.
Create better user experiences.
Convince others ethical design psychology is good for business.
Persuade your team to design ethically with data.

Concepts

0. Introduction

01 - Introduction to design psychology

1. Design Psychology

02 - Types of psychology
03 - ROI of design psychology

2. The Human Brain

04 - Two processing models
05 - Cognitive overload
06 - Cognitive biases

3. Directing Attention

07 - Attention is limited
08 - Distractions everywhere

4. Understanding Vision Systems

09 - How people see the world
10 - Gestalt psychology
11 - Banner blindness
12 - Reading is hard

5. Supporting Memory Limitations

13 - Different types of memory
14 - Supporting memory

6. Influence of Emotions

15 - Emotional decision-making
16 - Mood influences
17 - Emotions and persuasion

7. Ethics of Design Psychology

18 - Using ethical nudges
19 - Deceiving patterns
20 - Benefits of ethical design
21 - T.A.R.E.S. test
22 - Ethical guidelines

Conclusion

23 - Next steps and resources