Data Visualization for Marketers

When marketers showcase cluttered, confusing charts in their presentations, they can obscure the meaning behind the data—and worse, lose their audience's attention. In this course, learn how to showcase marketing data in engaging ways. Veteran marketer Ian Lurie steps through how to create compelling data visualizations, providing tips that can help you craft clear, concise, and action-oriented marketing presentations. As Ian goes over good and bad examples of marketing reporting, he shares best practices for reducing mental tasks for your audience by removing redundant data ink, using color effectively, and finessing the typography in your presentation. Plus, learn how to show trends over time, determine which visualization to use, create time-saving Excel templates, and more.

Learning objectives
Summarize the mantras of “removing” and “reducing.”
Identify the best font type to use on slides and charts.
Explain the undesirable effects of context manipulation.
Recall which type of chart is most effective at showing trends over time.
Recognize the best practices strategy for organizing a report.