Data Storytelling for Marketers: Crafting Compelling Insights that Drive Decisions
1h 11mGeneral2024-10-15
Authors
Madecraft
Full-Service Learning Content Company
Lea Pica
Course details
Discover data storytelling with Lia Pica. Learn to craft narratives that drive decisions, using data effectively in marketing. Lea provides insights about narrative construction, design, delivery, and measuring impact. After this course, you'll be able to tell compelling data stories for strategic advantage.
Learning objectives
Understand the role of data storytelling in marketing.
Craft compelling data narratives.
Design engaging data visualizations.
Deliver impactful data presentations.
Measure impact and iterate.
Learning objectives
Understand the role of data storytelling in marketing.
Craft compelling data narratives.
Design engaging data visualizations.
Deliver impactful data presentations.
Measure impact and iterate.
Skills covered
Decision-MakingData VisualizationBusiness AnalyticsBusiness IntelligenceLimited SeriesData ScienceProfessional DevelopmentBusiness Analysis and StrategyLeadership and ManagementBusiness Software and Tools
Concepts
Introduction
- Incorporating storytelling for decision-making
Discussing Data Storytelling for Marketing
- Utilizing the power of data storytelling
- The role of visualization in marketing
- Centering your audience
- Using AI responsibly for data storytelling
Planning an Impactful Presentation
- Considering your audience
- Structuring your data presentation
Crafting Compelling Data Narratives
- Defining your narrative arc
- Adding context to your data
Designing Engaging Data Visualizations
- Focusing on simplicity and intentionality
- Enhancing with design elements
- Applying data visualization principles
- Choosing the right visualization tools
Planning Impactful Data Presentations
- Creating powerful moments for your audience
- Handling questions and feedback
Measuring Impact and Iterating
- Evaluating your impact
- Improving organizational data storytelling
- Empowering others with skills
Conclusion
- Wrapping up