Data-Backed Decision Making

Data-Backed Decision Making

1h 3mGeneral2023-03-05

Authors

Jim Sterne

Jim Sterne

Author and thought leader in the field of AI for marketing

Madecraft

Madecraft

Full-Service Learning Content Company

Course details

Using data to help you reach a conclusion can lead to less indecision and more information—and, ultimately, better outcomes. In this course, advisor and consultant Jim Sterne provides guidance on how to start driving a culture of data-backed decision-making at your organization. Jim explains key concepts around data as well as the concept of data literacy, before reviewing the obstacles to obtaining data, managing data, and achieving data literacy across an organization. By the end of this course, you’ll be equipped with new skills for structuring data and making better decisions, both by using specific tools and applying nontechnical concepts.

Skills covered

Decision-MakingBusiness AnalyticsLimited SeriesData ScienceProfessional DevelopmentLeadership and Management

Concepts

Introduction

  • Making better decisions

Demystifying Data

  • Data literacy defined
  • Why data literacy is important

Why Is Data Literacy Hard

  • Data naysayers
  • Creating a data-driven culture
  • Getting started with data

What Is Data

  • It all starts with a bit
  • The fairytale of clean data
  • Putting data together
  • The art of analysis

Downsides of Data

  • The data pipeline
  • Real data in the real world
  • It takes a village
  • Governing your data
  • A matter of interpretation

Getting the Most from Data

  • The question comes first
  • Curiosity is golden
  • Correlation and causation
  • Helpful data tools
  • Just a smidgen of statistics
  • Machine learning

Driving Your Decisions

  • Data literacy for everyone

Conclusion

  • You can do it
40,000 Toman