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Data Analytics for Students (2022)

1h 1mBeginner2022-02-28

Authors

John David Ariansen

Helping organizations understand and use data

Madecraft

Full-Service Learning Content Company

Course details

Analytics is such a broad topic that it's hard to know where to get started. In this course designed for students, explore how to use data analytics to make informed decisions, and build core analytics skills that can prepare you to enter into the business or data science landscape. Learn about the basics of analytics, how data is typically captured, and how it impacts the day-to-day of a business. This course also provides an introduction to common tools used in analytics, as well as stories designed to help students get an overview of careers that require strong analytical skills.

Skills covered

PersonaData AnalysisData ScienceBusiness Analysis and StrategyBusiness Software and Tools

Concepts

0. Introduction

01 - Data moves a business forward

1. The Power of Data

02 - What is the value of data
03 - The risk of leaning too much on data
04 - Combining data and intuition

2. Framework to Solve Problems with Data

05 - Introduction to the framework
06 - Define the problem
07 - Identify the key performance indicators
08 - Data governance
09 - Data analysis
10 - Using data to inform business decisions

3. Analytics Foundations

11 - Three stages of analysis
12 - Analyzing data with Excel
13 - The value of data visualization
14 - Data modeling
15 - The value of a dashboard
16 - Building an analytics infrastructure

4. Types of Data Sources

17 - Data source map
18 - Internal vs. external data sources
19 - Sales data
20 - Marketing data
21 - Cost data
22 - Psychographic data
23 - Competitive intelligence