Data Analytics: Dashboards vs. Data Stories

In this course, Tom Themeles—an author and expert in data science, AI, and cybersecurity education—breaks down the critical differences between dashboards and data stories and shows you why choosing the right one can make or break your message. Through hands-on screencapture demos, learn exactly how to build each format, avoid common mistakes, and tailor your visuals to the audience. This course shows you how to deliver insights that engage, persuade, and drive action—whether you're building a dashboard, telling a story, or both.

Company logo for Madecraft; the letter M configured as part of a printing press
Learning objectives
Differentiate between dashboards and data stories based on purpose, structure, and user needs.
Build dashboards that support real-time data monitoring with clear, actionable visuals.
Create narrative-driven data stories that guide audiences toward a clear takeaway.
Decide when to use dashboards, stories, or both based on real-world business scenarios.
Integrate storytelling elements into dashboards to support hybrid reporting workflows.