CX Operations: Developing a Customer-Centric Operating Model
53mBeginner2024-09-27
Authors

Jeannie Walters
Speaker, Writer, and Consultant specializing in customer experience
Course details
Exceptional customer experiences are a key part of business success. In this course, Jeannie Walters, CCXP, helps leaders harness cross-departmental collaboration, advanced technology, and data-driven insights to create a cohesive, customer-centric approach that elevates the overall customer experience and drives business success. Jeannie shows how to leverage technologies like artificial intelligence, streamline processes, anticipate customer needs, and more ways to continuously improve your CX initiatives.
Learning objectives
Develop strategies to facilitate collaboration among teams, leveraging diverse expertise to operationalize CX initiatives effectively across the organization.
Construct a platform that aggregates customer data from various touchpoints, enabling a holistic view of interactions and preferences to inform CX strategies.
Learn how to equip employees at all levels with tools and knowledge to actively contribute to enhancing CX, fostering a culture of empowerment and accountability.
Evaluate and implement AI technologies within the CX ecosystem to automate processes, personalize interactions, and derive actionable insights from customer data.
Demonstrate leadership in building a culture where every employee is empowered to contribute to CX, aligning internal processes and communication to support this vision.
Learning objectives
Develop strategies to facilitate collaboration among teams, leveraging diverse expertise to operationalize CX initiatives effectively across the organization.
Construct a platform that aggregates customer data from various touchpoints, enabling a holistic view of interactions and preferences to inform CX strategies.
Learn how to equip employees at all levels with tools and knowledge to actively contribute to enhancing CX, fostering a culture of empowerment and accountability.
Evaluate and implement AI technologies within the CX ecosystem to automate processes, personalize interactions, and derive actionable insights from customer data.
Demonstrate leadership in building a culture where every employee is empowered to contribute to CX, aligning internal processes and communication to support this vision.
Skills covered
Customer Service ManagementCustomer ServiceDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Discover the power of customer experience (CX) operations
- 02 - Align organizational structures for customer-centricity
1. Cross-Functional Operationalizing
- 03 - Establish a CX Center of Excellence
- 04 - Define your CX strategy with the CXI Compass tool
2. Creating a Centralized Customer View
- 05 - Unlock the benefits of a unified customer view
- 06 - Leverage customer data platforms (CDP) for centralization
- 07 - Assess data integration and governance priorities
3. Empowering Employees with CX Tools
- 08 - Engage every employee in the customer experience
- 09 - Break down silos
- 10 - Design AI-powered knowledge bases for employee empowerment
- 11 - Amplify the impact of customer feedback
4. Integrating AI into Your CX Ecosystem
- 12 - Enhance omnichannel engagement with AI-driven personalization
- 13 - Harness the power of AI-powered assistance for customers and employees
- 14 - Optimize issue resolution and feedback loops with AI
Conclusion
- 15 - Embrace the future of customer experience operations