Customizing Type: Creating Wordmarks That Work

Join design icon Aaron Draplin as he shares tried and true techniques for customizing type—an essential skill for graphic designers of all levels. Follow along as Aaron digs for antique typographic references and then creates several type treatments of his own to design merchandise for Portland, his beloved hometown. He teaches you to avoid default typeface settings and to take ownership of your design by managing the forms, in-between spaces, and relationships of the letters you're working with. Once you master customizing type, you'll have a powerful skill in your design toolkit for every branding, logo, and visual styling project that comes your way.