Customer Insights and Consumer Analytics for Organizations: Tools and Analysis

1h 8mBeginner2019-08-08

Authors

Chris DallaVilla

Founder and CEO of VALID

Course details

To build products that resonate with customers, companies must first understand where their audience is coming from. What do their customers actually want and need? In this course, Chris DallaVilla explores several popular technologies—including Python and Power BI—you can use to analyze your customers' thoughts and behaviors. Learn how to use tools to get in tune with customer behavior trends; determine what drives customer loyalty; organize your customers by segmentation groups to improve business performance; and identify your advocates. These are tools that all organizations require to thrive in today’s changing environment.

Learning objectives
Getting around in Python and Power BI
Exploring customer behavior with Python and Power BI
Loyalty analysis with Python and Power BI
Optimizing the customer journey
Customer segmentation
Identifying your advocates

Skills covered

Power BIBusiness AnalyticsPythonPersonaData ScienceOpen SourceMicrosoft

Concepts

0. Introduction

01 - Using customer analytics
02 - Overview

1. Installations and Introductions

03 - Installing Python
04 - Getting around in Python
05 - Installing Power BI
06 - Getting around in Power BI

2. Exploring Customer Behavior

07 - Explore customer behavior with Python
08 - Visualize customer behavior with Python
09 - Explore customer behavior with Power BI

3. Customer Loyalty Analysis

10 - Loyalty analysis with Python
11 - Loyalty analysis with Power BI

4. Optimize the Customer Journey

12 - Customer journey analysis with Python
13 - Customer journey analysis with Power BI

5. Organizing Customers

14 - Customer segmentation with Python
15 - Customer segmentation with Power BI

6. Identify Your Advocates

16 - Identify advocates with Python
17 - Identify advocates with Power BI

Conclusion

18 - Next steps