Cultivating Strategic and Analytical Skills in CPG Selling

Course details

Today's complex consumer packaged goods industry (CPG) sales environment requires much more than relationship-building skills to drive growth. This course helps you elevate your strategic and analytical competencies for greater impact. Join instructor Shawn Casemore to hone skills in leveraging data, strengthening retail partnerships based on category and shopper insights, developing strategic plans to navigate competitive shifts, and skillfully presenting compelling solutions to procurement teams.

Learning objectives
Understand and apply shopper behavior analytics.
Build retail executive relationships with value-based authority.
Craft insight-led CPG category growth strategies.

Concepts

Introduction

Explore key sales skills in consumer packaged goods

Set Your CPG Channel Strategy

Define your CPG sales channels
Recognize the various sales channel strategies for CPG
Set sales channel performance measures
Assess how to optimize your CPG sales channel strategy

Introduce Your CPG Sales Strategy

Find and connect with new buyers for your CPG products
Develop a compelling product value narrative
Address common buyer pain points and barriers

Close New CPG Customers

Leverage samples and product testing in your CPG strategy
Build a CPG product presentation
Respond to typical CPG buyer objections

Launch Effective Ecommerce Strategies

Identify optimum ecommerce channels
Create a personalized customer experience
Identify the digital trends impacting ecommerce

Measure and Manage Your CPG Sales Strategy

Harness data to optimize your CPG sales strategy
Critical data to monitor closely in your CPG strategy

Conclusion

Next steps