Crowdfunding Campaigns for Independent Film
1h 9mGeneral2016-11-18
Authors

Kelley Slagle
Independent Filmmaker, Founder of Cavegirl Productions
Course details
Crowdfunding allows you to find funding for films and other creative projects from people all over the world. But there are many types of crowdfunding, many platforms to choose, and many pitfalls that can trip up even the most well-deserving campaigns. Learn strategies to successfully plan, design, and execute your own crowdfunding campaign. Filmmaker Kelley Slagle leads you through best practices, shares practical advice and personal insights, and highlights success stories that will help you to meet your crowdfunding goals, whether you use Kickstarter, Indiegogo, or another platform. She covers topics like reaching your audience before the campaign even starts, making a campaign budget, designing a campaign video and visuals, choosing and creating rewards, and following through after your campaign ends.
Learning objectives
Why crowdfund?
Recommended crowdfunding platforms
Finding and researching your audience
Planning your campaign
Breaking down your film budget
Creating a campaign video
Offering rewards and perks
Running your campaign
Following through and keeping contributors happy
Learning objectives
Why crowdfund?
Recommended crowdfunding platforms
Finding and researching your audience
Planning your campaign
Breaking down your film budget
Creating a campaign video
Offering rewards and perks
Running your campaign
Following through and keeping contributors happy
Skills covered
KickstarterKickstarter Inc.FilmmakingVideo ProductionVideoOne-Off
Concepts
Introduction
- Welcome
- My crowdfunding campaigns
Crowdfunding Today
- What is crowdfunding
- Why crowdfund
- Types of crowdfunding
- Recommended crowdfunding platforms
- Continuous crowdfunding platforms
- An equity crowdfunding platform
Campaign Planning
- Before you decide to crowdfund
- Finding and researching your audience
- Enlisting help
- Campaign length and multiple campaigns
Breaking Down Your Budget
- The importance of a complete film budget
- What should your funding goal be
Creating a Campaign Video
- The importance of your pitch video
- Creating a proof of concept and finding a hook
- Production values and length
- Video Case Study - The Broken Continent
- Video Case Study - Of Dice and Men
Crafting Your Campaign Page
- Compelling visuals
- Campaign content guidelines
- Campaign transparency and building trust
Rewards and Perks
- Perk guidelines
- Digital rewards
- Physical rewards
- Experiences and other perks
- Designing and pricing your perk levels
Running Your Campaign
- Kicking it off and closing it out
- Using social media and other market outlets
- The importance of updates
- The dreaded lull
Following Through
- Perk fulfillment strategies
- Keeping your contributors happy
Conclusion
- Wrap up and further resources