Crisis Communication for HR
29mAdvanced2020-05-26
Authors
Catherine Mattice Zundel
Professional consultant and trainer specializing in corporate culture
David Oates
Accredited Public Relations (APR) Specialist, Principal of PR Security Service
Course details
When a crisis occurs, it's critical for businesses to communicate with employees and share one strong, unifying message. HR plays a pivotal role—before, during, and after the crisis. In this course, HR consultant Catherine Mattice Zundel and APR specialist David Oates explain how to create a communication plan so you're prepared when disaster strikes, share tips for communicating and coordinating work during an active crisis, and discuss how to follow up after the immediate danger is over. Follow along and learn how to keep your employees safe, ensure your culture remains intact, prepare for remote work and task reassignments, and provide necessary training and resources to keep your organization moving forward during challenging times.
Skills covered
Crisis ManagementCommunicationMarketingProfessional DevelopmentBusiness Analysis and StrategyLeadership and ManagementDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Introduction
- 02 - HR's role in a crisis
- 03 - Who's speaking to whom
- 04 - Who will be the spokesperson
1. Before the Crisis
- 05 - Considerations for your HR crisis communication plan
- 06 - Considerations for mission critical jobs and tasks
- 07 - Develop an HR crisis communication plan
- 08 - Practice makes perfect
- 09 - Timing the implementation of your plan
2. During the Crisis
- 10 - Tips for communicating during a crisis
- 11 - Coordinating work during a crisis
3. After the Crisis
- 12 - Tips for communicating after a crisis