Crisis Communication

Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.

Learning objectives
Define crisis.
Explain how to respond quickly and confidently.
Identify different audiences in crisis.
Assess technical and physical resources.
Describe how to establish a chain of command.
Develop hold statements.
Identify how to avoid common crisis response mistakes.
Review your crisis communication response.