Creating Video for a Non-Profit

To succeed as a nonprofit, you need to share your story. Video is one of the most effective ways to communicate your mission—to clients, donors, and future volunteers. But what if you don't have a lot of resources, or the money to hire a video team? This course is designed to help non-video people make short, professional-looking videos from scratch. It features a real nonprofit, Chicago CRED, which connects people at risk of gun violence to jobs, counselling, and housing. Watch as employees from CRED team up with instructor Ashley Kennedy to make a short, impactful video that spreads their message of hope. Along the way, you can learn all of the fundamentals of video production: from planning and scheduling, to filming and lighting, to editing and delivering the final video. All you need to follow along is smartphone and a limited amount of production equipment. By the end, you'll be able to plan a video project with an eye for success, shoot the best possible videos using very basic gear, and edit those videos with intention and finesse using free editing software.

Learning objectives
Video fundamentals
Understanding the video workflow
Pre-production basics: planning, script writing, and scheduling
Production basics: shooting, lighting, and sound
Post-production basics: organization, editing, and refining
Delivering the project