Creating Inclusive Content

1h 14mBeginner2022-08-30

Authors

Sabrena Deal

Senior Lecturer of Advertising and Public Relations

Course details

Graphic design has an important role in inclusivity. Your designs can literally make the world a better place by promoting a graphic "language" that is inclusive, diverse, and equitable. In this course, instructor Sabrena Deal describes what inclusive content is, why it's important in today's culture, and the benefits of using inclusivity in content creation. Sabrena digs into ways you can use inclusive type, imagery, color, and copy for all your print and digital design work. Then she expands your understanding of inclusive design for websites and in video publishing.

Skills covered

Content MarketingWorkplace EquityInclusive LeadershipDiversity, Equity, and Inclusion (DEI)ProjectMarketingLeadership and Management

Concepts

0. Introduction

01 - Welcome to inclusive graphic design - Type and color

1. What Is Inclusive Content

02 - Defining inclusivity
03 - Understanding universal design
04 - Who benefits from inclusive content
05 - Organizational benefits of inclusive design

2. Making Inclusive Type Choices

06 - Who benefits from inclusive type choices
07 - How to choose a font for multilingual content
08 - Selecting an inclusive font
09 - Guidelines for inclusive type formatting

3. Choosing Inclusive Imagery

10 - Why inclusive imagery matters
11 - Inclusive imagery foundations - Race and gender
12 - What to ask yourself as you look for inclusive imagery
13 - Avoiding tokenism and stereotyping in images

4. Selecting Inclusive Color

14 - Who benefits from inclusive color
15 - Industry guidelines for selecting inclusive web colors
16 - Pitfalls to avoid when selecting inclusive colors
17 - Using Adobe Color accessibility tools
18 - How to be sensitive to the cross-cultural color meaning

5. Writing Inclusive Copy

19 - Who benefits from inclusive copywriting
20 - Guidelines for writing inclusive copy
21 - Pitfalls to avoid when writing inclusive copy

6. Building Inclusive Websites

22 - Who benefits from inclusive websites
23 - Who determines accessibility standards for websites
24 - Designing for adaptive technology
25 - Pitfalls to avoid when building inclusive websites
26 - Writing inclusive link text

7. Inclusive Video Publishing Practices

27 - Who benefits from inclusive video publishing
28 - Must-have features for inclusive video publishing
29 - Two easy ways to exceed the standards for inclusive video publishing

Conclusion

30 - Where to go from here