Creating Fun and Engaging Video Training: The Why

Creating video content with good production quality from start to finish can seem intimidating, yet it’s one of the most effective ways to reach an audience when you want to teach an idea. In this course, part one of a two-part series, Marley Baird shares why using video is beneficial and covers what is involved in preparing to make a high-quality training video, which includes starting with a solid script or outline. Exceptional video training isn’t necessarily the result of a huge budget or expensive camera, but rather, informed planning and having an understanding of your audience are the keys to success.

Learning objectives
Why is video valuable for training?
Creating an outline
Knowing your audience
Keeping your viewers engaged
Identifying resources
Writing an outline
Hiring a copywriter
Using attention resets
Teaching with screen capture
Planning the logistics of a video shoot