Creating Binge-Worthy L&D Content

Course details

In today's noisy, fast-paced world, capturing attention is harder than ever especially for busy professionals juggling work and life demands. In this workshop, Brittany Neish shows you how to steal from marketing's playbook to design binge-worthy L&D content that stands out. Learn to create engaging, interactive experiences using hooks, pop-culture storytelling, and relevant messaging. By the end, you'll have strategies to build dynamic, two-way content worthy of learners' time and attention.

Learning objectives
Identify learner needs and plan content using the Four P's to capture attention.
Build scroll-stopping hooks and engaging storytelling techniques to drive learner engagement.
Design a multimedia "Context Mix" for dynamic, mobile-friendly learning experiences.
Create binge-worthy learning paths with interactive elements that keep learners motivated.
Leverage feedback and metrics to continually refresh and improve content impact.

Concepts

0. Introduction

01 - Drive learning outcomes with irresistible content

1. Plan Binge-Worthy Learning Experiences

02 - Design learning using marketing principles
03 - Create content that drives competence
04 - Develop a unique tone and style for learning

2. Design Captivating Learning Content

05 - Craft attention-grabbing hooks
06 - Engage learners with storytelling and pop-culture
07 - Maximize learner engagement with dynamic content

3. Drive Learner Engagement Through Interactive Formats

08 - Transform learning with interactive tools
09 - Design mobile-friendly learning content
10 - Choose the best training format for learners

4. Craft a Seamless L&D Learning Journey

11 - Create seamless learning paths
12 - Build momentum with microlearning techniques
13 - Boost motivation with gamification strategies

5. Analyze and Revamp Your Learning Content

14 - Gather actionable feedback from learners
15 - Analyze engagement metrics to improve content
16 - Refresh your content for long-term engagement

Conclusion

17 - Transform L&D results with impactful content