Creating an Online Video Ad: 1 Writing, Production, and Shooting

Online video ads are essential for advertising any business, no matter how big or small. Video opens up a wider audience and creates an emotional impact that static text and images just can't beat. In this course, join video expert Nick Harauz as he takes you through the ins and outs of writing, producing, and shooting an online video. Review some of the fundamentals of online video advertising, including the different types and styles of video ads, and learn how to effectively prepare for production. Nick also offers on-set tips for capturing great material, from choosing the right equipment to lighting your subjects. The techniques shown utilize professional camera, lighting, and sound equipment, but you can achieve similar results with as little as a smartphone. By the end of the course, you'll know how to plan and execute a professional production for an online video ad of any length or style.

Stay tuned for part two of the series, where Nick shows how to edit, distribute, and market your video, as well as measure your ROI.
Learning objectives
Targeting social media platforms
Types and styles of ads
Writing an online video ad
Creating a script
Composing and lighting shots
Shooting the online video
Backing up your footage