Creating a Product-Centric Organization

A lot of companies begin with the success of their first product. And a slew of factors—from good timing to opportune professional connections—can help a company take off. But to achieve staying power, companies must continue to create innovative products that customers love. In this course, instructor Jay Clouse shares strategies that can help you cultivate a product-centric organization by fine-tuning how you organize people, implement processes, and create your company's culture. Learn how to construct effective product teams, inspire your colleagues by creating a strong product vision and strategy, build a data-driven culture, measure your performance using key performance indicators, and more.

Learning objectives
Setting up the organizational structure for a product-centric organization
Creating effective product teams
Creating a strong product vision and strategy
Evaluating Objectives and Key Results (OKRs)
Identifying Key Performance Indicators (KPIs)
Performing customer and product discovery
Prototyping products
Creating a data-driven culture