Creating a Photography Portfolio

Course details

An effective photography portfolio presents the photographer's best work in ways that showcase their images, engage viewers, and convey their personal brand. In this course, photographer Chris Orwig details the concepts and steps behind creating a portfolio from a photographic perspective. The course begins with advice on creating a road map for success and refining your personal brand—an important step that can help you choose your best images and define the structure of your portfolio. From there, the course gets into details such as buying a domain name, building a website, organizing and maintaining your portfolio, and expanding your online presence. And because paper isn't dead yet, the course concludes with a look at assembling a print portfolio as a way to expand your business.

Learning objectives
What's a portfolio and why does it matter?
Top three things every portfolio needs
Clarifying and defining your vision
Examining and evaluating your work
Defining your motivation
Making your own road map
Developing a personal brand
Developing a manifesto or mission statement
Building the portfolio website
Expanding your business with print

Concepts

0. Introduction

01 - Welcome

1. Starting with the End in Mind

02 - What is a portfolio and why does it matter
03 - Top 3 things every portfolio needs
04 - Clarify and define your vision
05 - Examine and evaluate your work
06 - Defining your motivation
07 - Setting specific goals

2. Creating a Road Map for Success

08 - Nobody pays for a portfolio
09 - 5 stages of development
10 - Make your own road map

3. Developing a Personal Brand

11 - Finding the right fit
12 - Building a mood board
13 - What is your brand's point of view
14 - Developing a manifesto or mission statement
15 - Importance of a bio

4. Website Foundation

16 - Finding a domain name
17 - 3 ways to build a website
18 - Survey of popular portfolio platforms
19 - Buying a domain name
20 - Creating a visual identity and the power of iteration
21 - Visual identity resources

5. A Primer on Building the Website Portfolio

22 - Building a website can be intimdating
23 - Creating a visual identity in Photoshop
24 - Batch processing layer comps
25 - Preparing the images in Lightroom and Photoshop
26 - Building the portfolio website
27 - Finishing the portfolio website
28 - Launch strategy

6. Increasing Your Online Presence

29 - Simple and effective Instagram strategies
30 - Sharing and showcasing your work on social

7. Expanding Your Business with Print

31 - The value of the printed portfolio
32 - Print and promo cards

Conclusion

33 - Portfolio review and revision
34 - Next steps