Creating a Photography Portfolio

Creating a Photography Portfolio

2h 21mIntermediate2017-05-12

Authors

Chris Orwig

Chris Orwig

Photographer, Author, Teacher

Course details

An effective photography portfolio presents the photographer's best work in ways that showcase their images, engage viewers, and convey their personal brand. In this course, photographer Chris Orwig details the concepts and steps behind creating a portfolio from a photographic perspective. The course begins with advice on creating a road map for success and refining your personal brand—an important step that can help you choose your best images and define the structure of your portfolio. From there, the course gets into details such as buying a domain name, building a website, organizing and maintaining your portfolio, and expanding your online presence. And because paper isn't dead yet, the course concludes with a look at assembling a print portfolio as a way to expand your business.

Learning objectives
What's a portfolio and why does it matter?
Top three things every portfolio needs
Clarifying and defining your vision
Examining and evaluating your work
Defining your motivation
Making your own road map
Developing a personal brand
Developing a manifesto or mission statement
Building the portfolio website
Expanding your business with print

Skills covered

Photo BusinessSmall Business and EntrepreneurshipProjectPhotography

Concepts

Introduction

  • Welcome

Starting with the End in Mind

  • What is a portfolio and why does it matter
  • Top 3 things every portfolio needs
  • Clarify and define your vision
  • Examine and evaluate your work
  • Defining your motivation
  • Setting specific goals

Creating a Road Map for Success

  • Nobody pays for a portfolio
  • 5 stages of development
  • Make your own road map

Developing a Personal Brand

  • Finding the right fit
  • Building a mood board
  • What is your brand's point of view
  • Developing a manifesto or mission statement
  • Importance of a bio

Website Foundation

  • Finding a domain name
  • 3 ways to build a website
  • Survey of popular portfolio platforms
  • Buying a domain name
  • Creating a visual identity and the power of iteration
  • Visual identity resources

A Primer on Building the Website Portfolio

  • Building a website can be intimdating
  • Creating a visual identity in Photoshop
  • Batch processing layer comps
  • Preparing the images in Lightroom and Photoshop
  • Building the portfolio website
  • Finishing the portfolio website
  • Launch strategy

Increasing Your Online Presence

  • Simple and effective Instagram strategies
  • Sharing and showcasing your work on social

Expanding Your Business with Print

  • The value of the printed portfolio
  • Print and promo cards

Conclusion

  • Portfolio review and revision
  • Next steps
80,000 Toman