Creating a Culture That Inspires Your Employees
1h 21mBeginner2021-09-10
Authors

Aaron Marshall
C-suite executive with nearly a decade of coaching experience

Madecraft
Full-Service Learning Content Company
Course details
A common trait of great organizations a healthy culture. Your organizational culture is simply the way you do work together, the sum of values and behaviors that flavor your team. The problem is that a culture will eventually form at a company whether you’re paying attention or not. So how do you cultivate the culture that you want? In this course, Dr. Aaron Marshall gives you a step-by-step guide on how to build an amazing culture at your company. Aaron shows you how to draw out your hidden culture, create feedback loops, translate values into behaviors, and open up communication between layers. He stresses the importance of being clear from the top, building trust, and establishing support systems to keep your culture growing for the long haul. As Aaron shows in this course, by strengthening your culture, you can improve communication, boost morale, and foster trust, and keep negativity from festering within your team.
Skills covered
HR StrategyTalent ManagementHuman ResourcesLeadership and ManagementOne-Off
Concepts
0. Introduction
- 01 - Building a great company culture
1. Get on Mission Together
- 02 - Honor the past
- 03 - Identify guideposts - Your values
- 04 - Translate values into behaviors
- 05 - Raise your banner
2. Be Clear from the Top
- 06 - Draw out your hidden culture
- 07 - How to talk about alignment
- 08 - Overcommunicate change
- 09 - Create safe feedback loops
- 10 - Open communication between layers
3. Build Trust
- 11 - Spend time together
- 12 - Build social capital
- 13 - Ask for help
- 14 - Ask for feedback
- 15 - Assume positive intent
- 16 - Encouragement
- 17 - Don't put off difficult conversations
4. Build Support Systems
- 18 - Clarify roles and encourage support
- 19 - Agree on ground rules
- 20 - Assess without blame
- 21 - Be available
- 22 - Schedule play time together
5. Feed the Culture
- 23 - Use onboarding to teach culture
- 24 - Use working groups to cross-pollinate
- 25 - Use book clubs to accelerate trust building
- 26 - Use letter writing to encourage your directs
Conclusion
- 27 - Start building your culture now