Creating a Compelling Brand Narrative
49mGeneral2024-05-28
Authors

Madecraft
Full-Service Learning Content Company

Brittany Moorer
Course details
Interested in taking your brand narrative to the next level? In this course with Brittany Moorer, you explore how to articulate your brand's story consistently across different platforms and effectively solicit feedback to refine your message. Gain strategies to connect with your audience, resonate on an emotional level, and even repair a tarnished brand reputation. After completing this course, you'll be able to leverage skills to shape a powerful brand narrative that engages and inspires your audience.
Learning objectives
Define your ideal brand narrative.
Maintain a brand narrative.
Restore a damaged brand narrative.
Expand your network.
Support your brands organic growth.
Learning objectives
Define your ideal brand narrative.
Maintain a brand narrative.
Restore a damaged brand narrative.
Expand your network.
Support your brands organic growth.
Skills covered
Brand ManagementMarketingLimited Series
Concepts
0. Introduction
- 01 - Building your brand
1. Misconceptions of Branding
- 02 - What is success
- 03 - What is at your core
- 04 - What energizes you
2. Building Your Brand Narrative
- 05 - Defining your brand narrative
- 06 - Delivering your brand narrative
- 07 - Taking action
3. Maintaining Your Brand
- 08 - Intention vs. perception
- 09 - Asking for feedback
- 10 - What to ask
- 11 - How often to ask
- 12 - Who to ask
- 13 - Expanding your brand narrative
4. Fixing Your Brand
- 14 - Exploring the importance of culture
- 15 - Identify the missteps
- 16 - Develop new skills
Conclusion
- 17 - Creating your brand