Creating a Communications Strategy
34mIntermediate2020-09-29
Authors
Mory Fontanez
Founder of 822 Group
Course details
A communications strategy is the backbone of any good marketing or communications program. It provides a focus, with a clear goal and roadmap for how to best get your message to your target audience, and ensures that your messages are memorable and move people to action. Learning how to craft a communications strategy can help you to be a masterful communicator. In this course, discover ways to identify your audience, build a communications strategy, measure your results, and adjust to feedback. Find out how to break through the noise and connect with your audience clearly reliably and how to respond with consistency when crisis hits.
Skills covered
CommunicationProfessional DevelopmentLeadership and ManagementOne-Off
Concepts
0. Introduction
- 01 - Strategic communications
1. What Is a Communications Strategy
- 02 - Components of a communications strategy
- 03 - Who to include in the development of your strategy
- 04 - Plan for the resources you need to implement your strategy
2. Creating Your Communications Strategy
- 05 - Personalize your communications strategy
- 06 - Communicate clear and actionable messages
- 07 - Planning for a crisis
3. Implementing Your Strategy
- 08 - Build your communications team strategically
- 09 - Make your communications strategy resonate across channels
- 10 - Assess your communications strategy
Conclusion
- 11 - Adapting your communications strategy