Crafting Problem and Solution Statements

What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This course covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.

Learning objectives
Expressing your company purpose as a problem and solution
Adopting a customer-first viewpoint
Deciding if your problems are too big or too small
Addressing the needs of customers