Crafting Problem and Solution Statements
37mBeginner2019-09-13
Authors

EntrepreneurNOW
Learning community for entrepreneurs
Course details
What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This course covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.
Learning objectives
Expressing your company purpose as a problem and solution
Adopting a customer-first viewpoint
Deciding if your problems are too big or too small
Addressing the needs of customers
Learning objectives
Expressing your company purpose as a problem and solution
Adopting a customer-first viewpoint
Deciding if your problems are too big or too small
Addressing the needs of customers
Skills covered
Sales SkillsSalesOne-Off
Concepts
0. Introduction
- 01 - Find a great problem to solve
1. What Are Problem and Solution Statements
- 02 - Problem statements
- 03 - Solution statements
2. Problem Statement Explained
- 04 - Does your business solve a problem
- 05 - Elements of a problem statement
- 06 - Testing your problem statement
3. Solution Statement Explained
- 07 - Elements of a solution statement
- 08 - Avoiding common mistakes
4. Case Study and Keys to Success
- 09 - uBeam case study - Problem and solution statements
- 10 - Essential ingredients of problem and solution statements
5. Create Your Problem and Solution Statements Workshop
- 11 - Problem and solution statement workshop
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