Corporate Video Essentials: Production
1h 52mBeginner2021-07-13
Authors

Richard Harrington
Digital Video Expert, Educator, Speaker

Amy DeLouise
Director, Producer
Course details
When you’re shooting a video for a corporate client, there are a multitude of considerations you need to address before, during, and after the shoot, and many of them have little to do with the actual shooting of the video. In this course, instructors Amy DeLouise and Richard Harrington share their proven strategies for a production workflow to help you ensure your next corporate shoot goes as smoothly as possible. Amy and Richard cover the entire timeline of the video, from preproduction logistics, equipment choices, and time and locations, to planning and conducting interviews, getting releases signed, and keeping your media files backed up and stored safely. There are many factors that go into a successful corporate video production, and with Richard and Amy’s tips you’ll be able to prepare better and avoid common pitfalls.
Skills covered
Brand ManagementVideo ProductionVideoMarketingOne-Off
Concepts
Introduction
- What you will learn in this course
The Day of the Shoot
- Reviewing your preproduction
- Day of shoot communications
- Scheduling call times
Logistics
- Confirming your shooting locations
- Parking and load-in
- Staging equipment
Capturing Great Footage
- Indoor B-roll strategies
- Outdoor B-roll strategies
- Using a shot list
- Tools for added interest
Creating Compelling Interviews
- Composing the interview
- Capturing great sound for an interview
- Lighting essentials for indoor interviews
Managing the Flow of the Interview
- Interview techniques
- Ensuring coverage
- Interview challenges and solutions
- Strategies when an interview is your voiceover
The Need for Releases
- Location releases
- Talent releases
- Understanding intellectual property
Field Media Management
- Capturing scene information
- Capturing shoot notes
- Managing media in the field
- 3-2-1 backup
Conclusion
- Transitioning to post