Conversion Rate Optimization: CRO Strategies for Business and Customer Growth
1h 23mAdvanced2025-05-30
Authors
Talia Wolf
Course details
This course provides a comprehensive guide to optimizing your conversion rate optimization (CRO) program—from enhancing funnels and landing pages to fine-tuning email strategies to maximize conversions. Through actionable insights, instructor Talia Wolf shows you how emotional targeting, psychological triggers, and strategic optimizations can dramatically improve your conversion rates. Whether you're working on B2B funnels, refining landing page designs, or optimizing email marketing campaigns, this course equips you with the skills and tools you need to elevate your conversion strategy and achieve measurable results.
Learning objectives
Ask the right customer questions to uncover actionable insights for boosting conversions.
Create high-converting thank-you pages that drive return on investment.
Diagnose why funnels aren't converting and implement effective fixes.
Avoid common strategic funnel mistakes and learn how to correct them.
Determine if you have enough conversions or traffic to run successful A/B tests.
Develop high-converting funnels that capture and retain leads.
Choose the best landing page builder for your needs.
Apply critical landing page design rules for optimal performance.
Use emotional targeting and psychological triggers to optimize email marketing.
Learning objectives
Ask the right customer questions to uncover actionable insights for boosting conversions.
Create high-converting thank-you pages that drive return on investment.
Diagnose why funnels aren't converting and implement effective fixes.
Avoid common strategic funnel mistakes and learn how to correct them.
Determine if you have enough conversions or traffic to run successful A/B tests.
Develop high-converting funnels that capture and retain leads.
Choose the best landing page builder for your needs.
Apply critical landing page design rules for optimal performance.
Use emotional targeting and psychological triggers to optimize email marketing.
Skills covered
Conversion MarketingAdvertising and PromotionSales SkillsSalesMarketingOne-Off
Concepts
1. Optimizing Your CRO
- 01 - How to optimize your CRO program
- 02 - Why emotional targeting is the key to more conversions
- 03 - Eight ways to increase conversions
- 04 - Optimizing B2B funnels
- 05 - Three questions to ask your customers to get more conversions
2. Funnels and Landing Pages
- 06 - How to create high-converting thank you pages that drive ROI
- 07 - How to uncover why that funnel isn't converting
- 08 - Three strategic funnel mistakes brands make and how to fix them
- 09 - Do you have enough conversions or traffic to run an A B test
- 10 - Planning and creating a high-converting funnel
- 11 - How to choose a landing page builder
- 12 - Short vs. long landing pages
- 13 - The most critical landing page design rules
- 14 - Optimize for the holidays - Proven tactics to increase holiday sales
3. Email Optimization
- 15 - How to use emotional targeting to optimize your emails
- 16 - Psychological triggers - Subject lines to test