Content Strategy for Marketers

34mBeginner2022-03-14

Authors

Amanda Milligan

Content Marketing Expert

Course details

Hone your marketing skills by focusing on the nuts and bolts of your content strategy. In this course, content marketing expert Amanda Milligan outlines key aspects of your strategy. She goes over how to identify your content objectives, discover where your audience is online, build a strategy unique to your objectives and audience, and measure the ROI of your content strategy. Plus, Amanda explains how to construct a framework for developing a content strategy. Having this foundation sets you up for success in fleshing out your content plan.

Skills covered

Content MarketingMarketing StrategyMarketingDeep Dive (X:Y)

Concepts

Introduction

Content strategy - The nuts and bolts

Identifying Your Content Objectives

Auditing your current marketing efforts
Selecting your primary content goals

Discovering Where Your Audience Is Online

Researching your audience as you build your content strategy
Surveying your audience as you build your content strategy
Assessing content channels for your strategy

Building a Content Strategy Based on Objectives and Audience

Content for increasing brand awareness
Content for building brand community
Content for improving brand authority
Content for generating leads

Measuring the ROI of Your Content Strategy

Matching objectives to metrics in your content strategy
Working with relevant teams - SEO, email, and others

Conclusion

Building your content framework