Content Marketing: Newsletters
47mBeginner2021-01-05
Authors
Melodie Tao
International Keynote Speaker and Social Media Marketing Consultant
Course details
Long live email! While rumors of its death persist, your email newsletter is still one of the most powerful ways to connect with your audience and stay top of mind. Customers appreciate something concrete, curated, and well written in their inbox. In this course, Melodie Tao covers best practices for integrating email newsletters into your own content marketing strategy. Melodie details the importance of growing your database, customizing emails for different types of customers, integrating social media, and being consistent. She also includes tips for writing effective emails, like irresistible subject lines and calls to action.
Skills covered
Content MarketingMarketingDeep Dive (X:Y)
Concepts
Introduction
- The power of newsletters
Building Your Database
- There's gold in your database
- Lead magnets that convert
- Create a lead magnet
- Networking to build your database
- Host virtual events
- Social media to build your database
Email Content that Converts
- Subject lines that stand out
- What to include in your newsletter
- Exclusive email promotions
- Calls to action you can't help but click
- Personalize your newsletter
Customize Your Emails
- Segmenting your database
- Branding your emails
Optimizing Your Emails
- Importance of a consistent schedule
- When to send your emails
Conclusion
- Next steps