Content Marketing Foundations

Course details

A well-crafted content marketing strategy can greatly increase visibility of your brand, help build credibility, and create an enduring relationship with your audience. Expert marketing consultant Brian Honigman explains content marketing concepts and benefits, then explores a step-by-step approach for organizations of all sizes to succeed with this strategic marketing approach. Brian covers how to create a content plan, choose content types, and develop an editorial calendar. He then explores how to write, edit, and design content, as well as how to choose the right mix of content and curate it for maximum impact.

Learning objectives
What is content marketing?
Creating a content strategy
Selecting the right type of content
Producing content
Tips for successful storytelling
Promoting with owned and shared media
Promoting with earned and paid media
Innovating with content
Conveying thought leadership with content

Concepts

Introduction

what is content marketing-

Creating a Content Strategy

setting strategic goals
defining your audience

Choosing the Right Topics

finding relevant topic ideas
organizing topics into categories

Producing Content

tips for successful storytelling
selecting the right type of content

Optimizing Content

formatting content for a frictionless experience
formatting content for distribution

Distributing Content

promoting with owned and shared media
promoting with earned and paid media

Integrating Content

integrating content across departments
repurposing content to earn more benefits

Measuring Content

attributing content actions to results

Innovating with Content

conveying thought leadership with content
the key to the quality versus quantity debate
experimenting beyond best practices

Conclusion

staying updated on content marketing