Content Marketing: Content Ideas for Your Editorial Calendar

Course details

Marketers, creators, and brands often struggle to identify successful content ideas. Which ideas will stick? Which will have the biggest impact? Which will drive engagement from your followers in the long term? In this course, content marketing expert Ross Simmonds shares over 30 compelling ideas for creating new content—just like a full monthly calendar to help build your audience and brand.

Get a fresh take on generating branded assets that are truly worth your time and effort. Explore different types of content, best practices for marketing campaigns, asset formatting options, and much more. Along the way, Ross shows you how to deploy successful marketing strategies on your campaigns, including everything from surveys, infographics, and blogs, to presentations, case studies, webinars, social media, and beyond.

Concepts

0. Introduction

01 - Content ideas to inspire your content plan
02 - How to create and fill a successful content calendar

1. Exploring Types of Content for Your Content Marketing

03 - Exploring types of content for your brand marketing
04 - Educational content for your content marketing
05 - Empowering content for your content marketing
06 - Entertaining content for your content marketing
07 - Engaging content for your content marketing

2. Exploring Formats for Your Content Marketing Assets

08 - Written content for your content marketing
09 - Audio content for your content marketing
10 - Video content for your content marketing
11 - Image content for your content marketing

3. Exploring Content Ideas for Your Content Marketing Campaigns

12 - Third-party data-driven research - Content marketing ideas
13 - Survey-related research - Content marketing ideas
14 - Infographic - Content marketing ideas
15 - Long-form blog post - Content marketing ideas
16 - Presentations - Content marketing ideas
17 - White papers - Content marketing ideas
18 - Case studies - Content marketing ideas
19 - Expert interviews - Content marketing ideas
20 - Live videos - Content marketing ideas
21 - Webinars - Content marketing ideas
22 - Twitter threads - Content marketing ideas
23 - LinkedIn carousels - Content marketing ideas
24 - Video stories - Content marketing ideas
25 - Native video content - Content marketing ideas
26 - Quizzes - Content marketing ideas
27 - Ask me anything (AMA) campaigns - Content marketing ideas
28 - Challenges - Content marketing ideas
29 - Celebrate customers - Content marketing ideas
30 - Behind-the-scenes - Content marketing ideas
31 - Milestone announcement - Content marketing ideas
32 - Curate a playlist - Content marketing ideas
33 - Curate your best content - Content marketing ideas
34 - Reactive content - Content marketing ideas
35 - Inspire user-generated content - Content marketing ideas
36 - Listicles - Content marketing ideas
37 - Teasers - Content marketing ideas
38 - Podcasts - Content marketing ideas
39 - Comparisons - Content marketing ideas
40 - Calculators - Content marketing ideas
41 - Definitions - Content marketing ideas
42 - Opinions - Content marketing ideas
43 - Culture - Content marketing ideas
44 - Transparent content - Content marketing ideas
45 - Demos - Content marketing ideas
46 - Worksheets - Content marketing ideas
47 - Cheat sheets - Content marketing ideas
48 - Templates - Content marketing ideas

Conclusion

49 - How to continue building successful content marketing assets