Content Marketing: Blogging for Business

A distinctive, thoughtful blog can help you define your company's personality—and even establish your organization as a thought leader. If you're interested in starting a blog for your company, then this course is for you. Join marketing and social media expert Martin Waxman as he provides a solid platform and overview of the ins and outs of using a blog as part of a business marketing strategy. Martin covers all aspects of the process, including design and development considerations, setting up editorial guidelines, writing and optimizing your posts for SEO, promoting your content on social media, and establishing metrics that link to business outcomes.

Topics include:
Explain how to determine the purpose of your company’s blog.
Differentiate among the various top blogging platforms.
Describe how to choose and write editorial guidelines.
Name the six steps involved in the workflow and approvals process.
Summarize some ways you can optimize your blog posts.
Distinguish among curation, guest blogging, and syndication.