Consumer Behavior Analytics for Marketing

Course details

In this course, Christina Inge—a marketing agency CEO, author, international speaker, and professor—shows you how to leverage consumer data to enhance your marketing strategies and engage customers effectively. Discover the power of demographic, psychographic, and behavioral data in tailoring your marketing efforts. Learn to create personalized campaigns, manage customer data ethically, and comply with global privacy regulations. Find out how to implement a data-driven customer journey mapping and use remarketing to re-engage potential customers. Understand the value of creating a data ethics statement to ensure responsible data use within your organization. Benefit from industry insights, practical examples, and actionable steps to optimize your marketing efforts. By the end of this course, you'll be equipped to build trust with your customers and achieve sustainable growth through data-driven marketing strategies.

Concepts

0. Introduction

01 - The consumer data explosion

1. Types of Consumer Data - Demographic, Psychographic, Behavioral, Segmented, and Individual

02 - Demographic data - Knowing the basics about consumers
03 - Psychographic data - Understanding consumer mindset
04 - Behavioral data - Real-time consumer insights
05 - Segmented data - Identifying your best customers
06 - Individual data - Getting personal
07 - Identify the right data for targeting
08 - Targeting using multiple data types

2. Using Data to Ethically Target Consumers

09 - Using audience segmentation to target your best customers
10 - Remarketing and customer touch points
11 - Creating a remarketing strategy
12 - Define remarketing for a behavioral segment

3. Protect Consumer Privacy

13 - The changing regulatory landscape
14 - Data ethics - Protecting consumer privacy
15 - Writing a data ethics statement
16 - Outline a statement of data ethics

Conclusion

17 - Next steps in consumer behavior analytics for marketing