Consulting Foundations: Building Your Brand

Independent consultants need to establish and build a brand to attract prospects. A strong brand is the springboard for future growth. It allows you to do the work you love, and spend less time chasing business. Join author, CEO, and coach Robbie Baxter for this installment of Consulting Foundations, which shows how to build your consulting brand from the bottom up. Learn how to define what makes your brand unique, build awareness across different channels, and create content that resonates with your target audience. Robbie includes tips to increase your lead generation through blogging, social media, and public speaking, and evolve your brand, without spending all your time on marketing.

Learning objectives
Name an example of earned awareness.
Determine how much time should be allocated toward building and adjusting brand channels.
Identify the necessary traits of a thought leader.
Recognize tasks that can be delegated to an assistant.
Explain the differences between marketing and selling.