Consulting Foundations: Build Your Brand

Whether you’re working for a firm or independently, you need to establish and build a brand as a consultant that attracts the right prospects and lands new work. A strong brand is the springboard for future growth. It allows you to do the work you love, and spend less time chasing business. In this course, instructor Robbie Kellman Baxter shows you how to build your consulting brand within your company, from the bottom up, with tips and tricks learned from her 20+ years in consulting, first as part of a large firm and then later as a solopreneur. Learn how to define what makes your brand unique, build awareness across different channels, create content that resonates with your target audience, and ensure that your efforts dovetail with those of your firm. Take this course if you want to be recognized for the unique contributions you make and to continue to build your reputation both inside and outside of your organization.

Learning objectives
Understand the power of a consulting brand.
Define your unique positioning.
Choose the right channels for brand building.
Make brand building a habit.
Balance your brand with your firm’s brand.