Conquering the Inbox: Build a B2C Email Marketing Strategy

Conquering the Inbox: Build a B2C Email Marketing Strategy

52mGeneral2024-05-06

Authors

Madecraft

Madecraft

Full-Service Learning Content Company

Kestrel Lemen

Kestrel Lemen

Course details

Ideal for both newcomers and seasoned professionals in email marketing, this comprehensive course covers critical topics such as inbox placement, engagement techniques, strategies to boost sales, automations, and segmentation. Kestrel Lemen will introduce you to unique tactics tailored for ecommerce, B2C, and retail sectors to significantly escalate sales. No matter the size of your team, this course will elevate your expertise to help you stand out to your subscribers.

Learning objectives
Implement the rules of rendering.
Build an effective email marketing calendar.
Identify important metrics for email marketing.
Develop onsite list growth tactics.
Develop external list growth tactics.

Skills covered

B2C MarketingEmail MarketingMarketing StrategyMarketingLimited Series

Concepts

Introduction

  • Succeeding in email marketing

Developing Your Newsletter

  • Rules of rendering
  • Essential ecommerce newsletters

Organizing Your Email Calendar

  • When to send
  • Ecommerce events to watch
  • Building a calendar

Understanding Your Data

  • Deliverability 101
  • Identifying important metrics

List Growth Tactics

  • Onsite list growth tactics
  • External list growth tactics

Automations and Workflows

  • Setting up automations
  • Welcome messages
  • Recovering abandoned cart sales
  • Encouraging additional purchases

Segmentation Strategies

  • Proven segmentation strategies
  • Segmentation logic

Email Marketing Manager Mastery

  • Choosing your tech stack
  • Holiday email marketing guardrails
  • Reporting to your boss

Conclusion

  • Progress instead of perfection
40,000 Toman