Conquering the Inbox: Build a B2C Email Marketing Strategy

52mGeneral2024-05-06

Authors

Madecraft

Full-Service Learning Content Company

Kestrel Lemen

Course details

Ideal for both newcomers and seasoned professionals in email marketing, this comprehensive course covers critical topics such as inbox placement, engagement techniques, strategies to boost sales, automations, and segmentation. Kestrel Lemen will introduce you to unique tactics tailored for ecommerce, B2C, and retail sectors to significantly escalate sales. No matter the size of your team, this course will elevate your expertise to help you stand out to your subscribers.

Learning objectives
Implement the rules of rendering.
Build an effective email marketing calendar.
Identify important metrics for email marketing.
Develop onsite list growth tactics.
Develop external list growth tactics.

Skills covered

B2C MarketingEmail MarketingMarketing StrategyMarketingLimited Series

Concepts

0. Introduction

01 - Succeeding in email marketing

1. Developing Your Newsletter

02 - Rules of rendering
03 - Essential ecommerce newsletters

2. Organizing Your Email Calendar

04 - When to send
05 - Ecommerce events to watch
06 - Building a calendar

3. Understanding Your Data

07 - Deliverability 101
08 - Identifying important metrics

4. List Growth Tactics

09 - Onsite list growth tactics
10 - External list growth tactics

5. Automations and Workflows

11 - Setting up automations
12 - Welcome messages
13 - Recovering abandoned cart sales
14 - Encouraging additional purchases

6. Segmentation Strategies

15 - Proven segmentation strategies
16 - Segmentation logic

7. Email Marketing Manager Mastery

17 - Choosing your tech stack
18 - Holiday email marketing guardrails
19 - Reporting to your boss

Conclusion

20 - Progress instead of perfection