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Communication for Product Managers

Communication for Product Managers

48mBeginner2018-09-25

Authors

Jay Clouse

Jay Clouse

Writer and Entrepreneur from Columbus, Ohio

Course details

As a product manager, you serve as the diplomat of the product team. You're tasked with communicating with stakeholders inside the product team, outside the product team, and even outside the company. By understanding how to communicate with each of these stakeholders in terms of what they care about, you'll be able to build better products and get more accomplished.
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.

Learning objectives
Product team principles
Members of the product team
Product manager responsibilities
Communicating with senior leaders, sales, marketing, and customer service
Communicating with customers

Skills covered

Product ManagementCommunicationEssential TrainingProfessional DevelopmentBusiness Analysis and StrategyLeadership and Management

Concepts

0. Introduction

  • 01 - Your role as diplomat of the product team

1. Product Team Basics

  • 02 - What is a product team
  • 03 - Product team principles

2. Key Members of the Product Team

  • 04 - Product manager
  • 05 - Product designer
  • 06 - Engineers
  • 07 - Product marketing managers
  • 08 - Supporting roles

3. Product Manager Responsibilities

  • 09 - The product roadmap
  • 10 - Sprint planning
  • 11 - The release process

4. Communicating Outside the Product Team

  • 12 - Communicating with the CEO
  • 13 - Communicating with other senior leadership
  • 14 - Communicating with sales and marketing
  • 15 - Communicating with customers and customer service

Conclusion

  • 16 - Next steps

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