Cold Calling Mastery
1h 27mBeginner2020-02-19
Authors

Miles Croft
Sales Professional and Prospecting Coach
Course details
Cold calling is a powerful way to generate sales and leads. However, picking up the phone to sell to a stranger can be daunting. Using this course, you can learn how to do cold calling the right way. Sales professional and prospecting coach Miles Croft offers practical tips and tricks to identify what is truly important to your lead, stay motivated and track your targets, structure a call, overcome rejection or objections, and get the most out of technology. The lessons are tailored to be practical, easy, and fun, so you’ll be ready to get started right away testing out your new skills. No more fear of picking up the phone, or wondering why leads aren’t buying. After this course, you will look forward to calling new customers—and get the satisfaction of hearing a “yes.”
Topics include:
- Increasing your cold calling conversions
- Identifying your most profitable leads
- Overcoming fears of making calls and getting rejected
- Acquiring vital customer information
- Staying motivated on slow and tough days
- Building rapport over the phone
- Measuring your personal stats and performance
Topics include:
- Increasing your cold calling conversions
- Identifying your most profitable leads
- Overcoming fears of making calls and getting rejected
- Acquiring vital customer information
- Staying motivated on slow and tough days
- Building rapport over the phone
- Measuring your personal stats and performance
Skills covered
Sales SkillsSalesDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Get over the fear of cold calling
1. Initial Tips
- 02 - The right mindset
- 03 - The unfortunate truth
- 04 - Various techniques
- 05 - What is a salesperson's talent
- 06 - The big three
2. Getting over the Fear
- 07 - Get confident
- 08 - Worst or best case scenario
- 09 - Tip 1 - Swallow the frog
- 10 - Tip 2 - Always have a reason
- 11 - Tip 3 - Gamification
- 12 - Tip 4 - They're humans too
- 13 - Personalize it
3. Preparation and Scripting
- 14 - Be prepared
- 15 - Research them
- 16 - Your environment - Notes and calendar
- 17 - Why have an elevator pitch
- 18 - Five pitch must-haves and FAB
- 19 - Don t underestimate the power of preparation
4. Gatekeepers
- 20 - Dealing with the gatekeepers
- 21 - Who they are, and their role
- 22 - Five methods
- 23 - Be nice but creative
5. Script and Structure
- 24 - Introduction and tips
- 25 - Opening and hook
- 26 - Bridge and qualifying
- 27 - Close
- 28 - Closing advice on scripts and structure
6. Qualifying
- 29 - Introduction and why
- 30 - What is BUNTA
- 31 - The most important question
- 32 - Open questions
- 33 - My secret Post-it
- 34 - Put it all together
7. Rejection and Objection
- 35 - How to deal with rejection and objection
- 36 - Get over it
- 37 - Getting around it and types of no
- 38 - Peel the onion
- 39 - Feel, felt, found
- 40 - Wrap up and asking why
8. Aftercare
- 41 - Aftercare
- 42 - Getting the next step
- 43 - My best source of leads
- 44 - Relationships, CRM, and permission
- 45 - Minimize time wasted
Conclusion
- 46 - Top three recap