CMO Foundations: Working with Leadership and Board-of-Directors

Learn to thrive at the C-level and move beyond the marketing department. In this course, executive consultant Robbie Baxter explains how CMOs can work most effectively with the leaders of an organization, including the CEO and board of directors. Robbie breaks down how to build trust with other executives—establishing rapport so you will be heard. Learn how to make an impact by understanding what the CEO really wants from marketing, how to bounce back from setbacks, and how to ask for and get the resources you need to succeed. You can also gain insider tips on presenting to and meeting with the board of directors. Robbie closes with some lessons for CMOs that aspire to move up even further in an organization, including tips from real CMOs who have spent years in the trenches.

Learning objectives
The three roles of the CMO
Building rapport with the rest of the C-suite
Working with the CEO
Making your case for money and people
Expanding your influence
Engaging with the board of directors
Advancing from CMO to other C-suite positions
Advice from real CMOs