Choosing an Ecommerce Platform for Developers
1h 1mBeginner2018-12-05
Authors

Patrick Rauland
Director of Sales and Marketing at Paid Memberships Pro
Course details
Shopify. WooCommerce. BigCommerce. Magento. The list goes on. If you have a client that wants to sell their own products on their own website, there are hundreds of ecommerce platforms available. So how does the developer choose? This course takes a 10,000-foot view of today's major market players by focusing on the core concepts and decision factors that drive platform choice: hosting, appearance, products, payments, taxes, shipping, reporting, and even marketing. Instructor Patrick Rauland helps you understand the features and advantages of each platform, so you can make an informed decision that's best for you and your client's business. He also helps you evaluate when it's time to switch platforms or when it might make more sense to customize the one you have.
Learning objectives
Understanding the costs of each platform
Hosted vs. self-hosted
Comprehensive vs. distinct services
Customizable vs. easy to configure
Products
Payments and security
Taxes
Shipping
Reporting
Marketing
Learning objectives
Understanding the costs of each platform
Hosted vs. self-hosted
Comprehensive vs. distinct services
Customizable vs. easy to configure
Products
Payments and security
Taxes
Shipping
Reporting
Marketing
Skills covered
WooCommerceMagentoShopifyE-Commerce DevelopmentPersonaAdobeWeb DevelopmentOpen Source
Concepts
Introduction
- Let's learn about ecommerce
- What you should know
Getting Started
- There are no perfect platforms
- Focus on your strengths
- Get buy-in from the whole team
- Calculating costs
- Usability is key
- Mitigate switching costs
Hosted vs. Self-Hosted
- Hosted vs. self-hosted
- Scalability
- BigCommerce
Comprehensive vs. Distinct Services
- Comprehensive vs. distinct services
- Gumroad
- WooCommerce
Customizable vs. Easy to Configure
- Customizable vs. easy to configure
- Shopify
- Magento
Products
- Product types
- Digital products
- Subscriptions
- Memberships
Payment
- Security
Collect Taxes
- Sales tax primer
- Tax automation
Shipping
- How to ship your products
Reporting and Marketing
- What you need to track
- Search engine optimization (SEO) and content marketing
Conclusion
- Next steps