Business Storytelling with C.C. Chapman
16mBeginner2014-01-13
Authors
C.C. Chapman
Content Creator for HBO, Verizon, and Coca-Cola
Course details
Storytelling isn't just for fiction; it's vital to your business, too. Storytelling can help you communicate with customers and clients, market your ideas, and solve problems. It's also a great way to take projects from concept to launch. In this course, author and story consultant C.C. Chapman walks you through his storytelling strategies, including identifying your audience, brainstorming, nailing down details, and turning your story into a reality.
Skills covered
Brand ManagementMarketingOne-Off
Concepts
0. Introduction
- 01 - Welcome
- 02 - Why use stories in business
1. Building a Story
- 03 - Clearly define your goals
- 04 - Profile your ideal audience
- 05 - The creative brainstorm
- 06 - Nail down the details
- 07 - Plan the strategy
- 08 - Review and evaluate
- 09 - Good examples and resources