Business Development Foundations
52mBeginner2023-06-01
Authors
Robbie Kellman Baxter
Founder of Peninsula Strategies LLC
Course details
Business development is one of the fastest-growing and most exciting professional roles. These are the people who see how a partnership with another organizations can expand the pie for both organizations—in a 1+1=3 kind of way. In this course, management consultant Robbie Kellman Baxter shows you what business development is, how to land a BD job, how to thrive in your BD role, and how to manage the role within an organization.
Skills covered
Business StrategyBusiness Analysis and StrategyLeadership and ManagementOne-Off
Concepts
Introduction
- Business development - Your next career
Overview of Business Development - What Is It
- How to define business development
- The purpose of business development
- How business development is unique from other functions
- Case study - The role of business development at Pfizer
Getting a Job in Business Development
- Variations in the business development roles
- The skills and personality requirements for business development
- Interviewing for a business development role
- Career opportunities beyond business development
- Case study - Transitioning from sales to business development
Thriving in a Business Development Role
- Setting and understanding expectations
- Measuring business development performance
- Setting boundaries in business development
Business Development Across the Organization
- The lifecycle of a business development partnership
- Building strong partnerships with cross-functional teams
- Making business development relevant at the C-level
- Case study - Snowflake
Conclusion
- Next steps