Business Design: Turning Ideas Into Business

Course details

How do you strategically turn an idea into a real business you can grow and sustain over time? In this course, learn best practices that serve as a guide to driving innovation through the strategic and design-inspired practice of business design. Instructor Heather Fraser shows you how to create, capture, and deliver value by turning your idea into a business that can thrive over time. She covers the fundamentals of how business design works, with real world examples, exercises, and worksheets. This course also includes frameworks, inspiring stories, and practical tools to drive growth and innovation in organizations of any size or sector—for-profit, government, or non-profit. Learn clear principles for leading innovation drawn from others’ experiences to help make the most of talent and resources, with insights into how a variety of organizations have leveraged the principles and practices of business design. If you’d like big ideas to become reality, business design may be for you.

Concepts

0. Introduction

01 - Let's turn your ideas into business

1. Business Design - Turning Ideas into Business

02 - Foundations of business design - Why business design
03 - Foundations of business design - Mindsets, methods, and thinking

2. Understanding Your Most Important Market Stakeholders

04 - Target stakeholders - Who matters most to your success
05 - Needs identification - What do your target stakeholders need
06 - Personas - Keeping your target stakeholders at the center of efforts

3. Imagining and Building New Possibilities

07 - Solution design - Designing a better experience
08 - Experience storyboarding - Creating a story around your envisioned experience
09 - Prototyping - Making your ideas tangible
10 - Feedback - Making your ideas more valuable
11 - Value proposition - What's your elevator pitch

4. Turning Big Ideas into Business

12 - Monetization - What s your revenue model
13 - Channels - How wiIl you sell your solution on the market
14 - Capabilities - What do you have to be good at to deliver your vision
15 - Business experiments - How will you validate and eliminate risk from your business idea

5. Making Your Ideas Happen

16 - Moving toward the marketplace - What are your priorities and what do you need
17 - Metrics - How to measure progress and success
18 - Winning support - How to pitch your proposition to win support

Conclusion

19 - Raise your game with business design