Business Analytics: Sales Data

Course details

Dive into the world of sales analytics, learning how to shift from data overload to insightful analysis. This course shows you how to set up a robust foundation for collecting and structuring sales data, crucial for accurate and actionable insights. Explore various analytics tools, such as Google Analytics, Power BI, and Looker Studio, to track and visualize sales trends effectively. Develop skills in building dashboards and identifying seasonal sales patterns, using geographical data for region-specific strategies. Learn effective ways to turn raw sales data into strategic business intelligence. Perfect for sales analysts, marketing professionals, and business intelligence enthusiasts, this course helps you bridge the gap between raw data and decision-making as you learn to lead with data.

Learning objectives
Shift your mindset from raw data to actionable sales insights.
Identify essential tools for sales reporting and analytics.
Clean and organize sales data for accurate analysis.
Build dynamic dashboards using Excel, Tableau, or Power BI.
Apply effective data visualization techniques for clarity.
Perform the right type of analysis to support strategy.

Concepts

Introduction

Shift your mindset from data overload to sales insights

Set Up a Sales Analytics Foundation

Track sales data with the right tools
Map your data sources to avoid blind spots
Structure your data for effective analysis
Overcome the most common sales data challenges

Visualize and Report Your Sales Data

Choose the right analytics tool for deeper insights
Build a dashboard for a sales team
Connect sales and marketing data in a unified dashboard
Set up a repeatable reporting infrastructure

Conduct Advanced Sales Analysis

Choose the right type of sales analysis for the job
Identify sales seasonality to guide strategy
Use categorical analysis to identify top performers
Conduct regional analysis to localize sales tactics

Analyze Sales Data with Leading Tools

Use Google Analytics for e-commerce and web sales
Visualize sales trends with Looker Studio
Dive deep into sales analysis with Power BI

Conclusion

Use sales analytics to drive better business decisions