Business Analytics: Marketing Data (2022)

The sales data at your organization can tell you more than how much revenue you earned. The information you’re generating can be used to produce powerful insights for your entire organization. In this focused course from John David Ariansen, you can learn how to use business analytics tools and techniques to harness your sales data and help your organization get more leads, close more deals, and ultimately grow your book of business. Discover the different challenges sales analysts encounter, the nuances of sales data collection, and how to effectively analyze sales data with tools like Excel, Power BI, and Google Analytics. Plus, learn how to create visualizations such as sales dashboards to communicate your insights in an engaging way.

Topics include:
Differentiate between internal and external data sources.
Describe the three types of data analytics.
Classify the three main categories of marketing data.
Give an example of each of the three types of marketing goals.
Recognize the strengths of different visualization tools.
Identify a benefit of having a solid reporting infrastructure.