Building an Ecommerce Website with WordPress
2h 9mIntermediate2023-11-21
Authors
Allie Nimmons
Self-taught WordPress Evangelist and Owner of Beedia Productions
Course details
You may know how to use the basic building blocks in WordPress, but do you know how to create an ecommerce website? In this course, WordPress evangelist Alexandra Nimmons guides you through everything you need to know to build an online store. Go over the pros and cons of WordPress for ecommerce and explore some misconceptions. Examine options for domain and hosting, and find out how to prepare for your WordPress installation. Learn about several options for ecommerce platforms, and go over setting up WooCommerce. Discover how you can set up easy digital downloads. Cover ecommerce WordPress themes, essential pages, and accessibility and SEO issues that you will need to consider and address. Review email marketing tools, analytics tools, and social media tools. Plus, dive into testing and troubleshooting to make sure your site is working as intended.
Skills covered
E-Commerce DevelopmentWordPressContent Management Systems (CMS)Web DevelopmentOpen SourceOne-Off
Concepts
Introduction
- Explore building an ecommerce website with WordPress
- What you should know
Why WordPress
- Why use WordPress for your ecommerce website
- Misconceptions about WordPress ecommerce websites
- What to have before starting to build your ecommerce website
Domain and Hosting
- What to look for in an ecommerce website host
- Managed WordPress hosting
- Managed WooCommerce hosting
- Domains and subdomains
Preparing Your WordPress Install
- Installing an SSL certificate
- Ecommerce website security
- Speed and performance optimizations
- Important statements and terms
Selecting an Ecommerce Platform
- WooCommerce
- Easy Digital Downloads (EDD)
- GiveWP
- Paid memberships pro
Setting Up WooCommerce
- WooCommerce installation
- Connecting to a payment processor
- Important settings and details
- Building products
- Get familiar with shop pages
Setting Up Easy Digital Downloads
- EDD installation
- Connecting to a payment processor
- Important settings and details
- Building products
- Get familiar with shop pages
Ecommerce WordPress Themes
- Searching for themes
- Choosing a good theme
- Customizing your theme
Ecommerce Website Essential Pages
- Product pages
- Shop page
- Cart and checkout pages
- Creating a shop navigation menu
- 404 page
Ecommerce Website Accessibility and SEO
- Basics of accessibility
- Basics of SEO
- Making your shop mobile-friendly
- Writing alt tags for images
- Currency and language conversions
- Writing great product descriptions
Complementary Tools
- Helpful email marketing tools
- Helpful analytics tools
- Helpful social media tools
Testing and Troubleshooting
- Testing a website
- Testing payments
- Testing emails
- Troubleshooting payment issues
- Troubleshooting email issues
- Troubleshooting plugin and theme conflicts
- Product image tips and troubleshooting problems
Conclusion
- Ecommerce website prelaunch checklist
- Next steps