Build Trust and Grow Your Business with a LinkedIn Premium Company Page
14mGeneral2026-04-26
Authors

LinkedIn Learning Instructors
Connecting learners with quality content
Course details
In this course, you’ll learn how to use Premium Company Page features to turn your LinkedIn Page into a credibility-building and growth-driving asset. You’ll explore how to verify your Page, activate visual trust signals like the Premium badge, showcase testimonials and awards, guide visitors with custom CTAs, expand your follower base, and analyse performance against competitors. Each lesson walks through practical, easy-to-apply features designed specifically for small and growing businesses. Whether you’re looking to increase visibility, build authenticity, or convert Page visits into real opportunities, this course shows you how to make the most of Premium Company Page.
Learning objectives
Build credibility and trust using Premium Company Page features.
Verify your LinkedIn Page and display trust signals across LinkedIn.
Strengthen your Page header with testimonials, awards, and a dynamic cover image.
Guide visitors toward meaningful actions using custom CTAs and service requests.
Grow your audience with Premium invite to follow tools.
Identify business opportunities through Page visitor insights.
Benchmark your Page performance using competitor analytics.
Learning objectives
Build credibility and trust using Premium Company Page features.
Verify your LinkedIn Page and display trust signals across LinkedIn.
Strengthen your Page header with testimonials, awards, and a dynamic cover image.
Guide visitors toward meaningful actions using custom CTAs and service requests.
Grow your audience with Premium invite to follow tools.
Identify business opportunities through Page visitor insights.
Benchmark your Page performance using competitor analytics.
Skills covered
LinkedIn PremiumSmall Business ManagementLinkedInSocial Media MarketingJob SearchingSmall Business and EntrepreneurshipCareer DevelopmentMarketingOne-Off
Concepts
Successfully Leveraging Your LinkedIn Premium Company Page
- Build Trust, Stand Out, and Grow with Your LinkedIn Premium Page
- Elevate your Page with testimonials and standout traits
- Transform your Page header with dynamic cover images
- Expand your reach with Premium invite to follow features
- Verification and Premium Badge - Your LinkedIn Trust Boost
- Drive prospective clients to action with a Custom Button
- Get more service requests
- Who s visiting your Page, turn views into opportunities
- Benchmark your Page with competitor analytics
- Putting Your Premium Features into Action