Branding Strategy: Define Your Creative Edge

As a designer or illustrator, visually expressing ideas and concepts likely comes naturally to you. But some of the more practical aspects of launching a design business—marketing, networking, posting on social media, defining your brand, and so on—can pose a challenge. Instructor Nicte Cuevas, herself a successful designer and brand strategist, has spent years developing strategies for connecting graphic design work with audiences and leaving a lasting impression. In this course, she shares her knowledge with you. Learn powerful tools and practices that can help you eliminate doubt, define your unique creative edge, develop a brand that's true to you, and grow and nurture a community that converts into clients.

Learning objectives
Leveraging your uniqueness
Using storytelling to build your brand
Marketing your work
Building websites, blogs, and email lists
Strategically using social media
Building a community
Nurturing your clients
Asking for feedback