Branding Guidelines 101: Where Design Meets Marketing

Branding is increasingly important to a company’s success. In this course, award-winning designer, strategist, author, and mentor Kladi Vergine shares her branding magic, including all her brand guideline best practices. Kladi gives you an overview of what brand guidelines are and why they're important for any business. She explores the various formats that brand guidelines can be presented as. Kladi dives into the marketing and design components that make up the guidelines, including mission and values, logos, photos, style guides, and more. She also shows how to use Adobe to store your assets. Plus, Kladi shares her best practices for dialing in the brand guidelines layout and styling and, finally, publishing what you’ve created.